Before we get into the Local SEO Checklist, let’s identify some of the key benefits of local SEO:

* It helps generate traffic for both your website and your physical location
* It increase name recognition
* It helps build authority and credibility for your business
* It is easier to move up in a local search (if you do it right) than in organic search
* It can increase your return on investment (ROI) because you are spending marketing dollars where they will do the most good
* It increases conversions – companies that rank high for local search get more conversions because the people who see them on Google are a targeted audience