Hiring can be a bit like dating at times. Before a commitment is made, both parties evaluate the prospect of moving the relationship forward and reserve the right to back out at any moment. In digital marketing, the complexity of hiring is compounded by the fact that the growing need for digital marketing talent gives candidates a lot more options than before while the quality of candidates is not always easy to assess. So if you are part of a startup and are looking to bring on digital marketers, how do you differentiate the great ones from the mediocre ones? This infographic outlines the specific qualifications you need to look for in your candidates.
Infographic Source: Flora Pang